Jan
11

What’s the best method of Web advertising?

By Marketer

What’s the best method of Web advertising for a Website that is destined to have at least 1 million page views daily? CPM, CPC, CPA, AdSense, etc???
Let me clarify…my website sells ad spaces so advertisers can advertise. I would like to know which method(s) would be most beneficial to me, if my site gets about 1 million page views. I’d like to generate revenue by selling ad spaces.

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Categories : Advertising

5 Comments

1

spam would probably be the best bang for your buck.

2

Search Engine Optimization.

Viral Video Marketing

Affiliate Marketing

Malcolm Campbell
Chief Executive Officer
Campbell Technology Group Inc.

Office: 312.235.2304
Direct: 312.493.8847
Facsimile: 312.577.0926
http://www.turieb.com (Search Marketing Division)
http://www.campbellhosting.com (Dedicated Servers Division)

http://www.campbelltechnologygroup.com
________________________________
Campbell Technology Group
“Technology Based, Innovation Driven”

3

Well if you can get a million plus views per day then I know exactly how you can generate a large amount of revenue to your website. I am talking in the thousand dollar range too and its not Google AdSense! You can find out more by visiting the page below.

http://excelyourbiz.com/earnmoney.html

4

sell them on eBay…it’s cheap and easy to set up.
Another way is to create a video ad and put it on yOUTUBE

5

If you are selling ad spaces, I suggest you try all avenues available to you and not limit yourself to one type of web advertising.

We generate more than your target of 1 million pageviews per month and our main means of income is advertising. We use CPC, we sell CPM banner ads (banners, skys, etc), and we also do CPA. Our text link sponsored links are sold on a flat rate of per month basis. We also sell newsletter advertising.

We use banner ad networks such as Burst and Valueclick, contextual ad networks such as Google Adsense, and affiliate networks such as Commission Junction and the Amazon Associates program. And we sell our own ad space. Using all these programs allow us to have a diversified advertising portfolio and not relying on one provider — which is important when something untoward happens (e.g. your traffic dips because you have been penalized by Google after algorithm change and your Adsense falls drastically).

If you are planning on selling advertising space on your website, here are what advertisers are looking for when choosing sites to use for their advertising:

1. Who are the visitors = It is important for advertisers to know whether your site’s visitors are what they are after. More than just traffic numbers, they want to know whether they can get targeted traffic from your website. They want to know whether the customers they want are visiting your site.

2. Traffic levels = Advertisers will often ask you how many visitors/pageviews/uniques you get in a month. Some will go to Alexa.com to check your traffic standing (not accurate, but many see it as a good guide). If you are selling banners through CPM rates for example, they will normally ask you how long it will take you to show the 20,000 ad impressions they ordered (or how many they ordered).

3. Your rates = how comparable your rates are with others.

4. Customer service = advertisers want QUICK support from sites they want to advertise on. You need to be quick to respond to their emails, whether inquiring for your media kit or asking your ad rates or checking the performance of their ad campaigns.The key to understand is that advertisers will always look for metrics to help them gauge the ROI they can get from advertising in your website. If they don’t think your site will not give them a good ROI, they will not advertise or renew their advertising on your site

5. Monitor campaign performance = advertisers want to see how their campaigns are doing on your site, so they can make decisions fairly quickly whether to change the creative, pause the campaign or increase the campaign. You need to be able to provide them with real time statistics. We use phpadsnew and it is just great (and FREE!).

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