Nov
22
What is the difference between marketing, advertising, and public relations?
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I’m getting a B.S. in Communication Studies which is a very broad major. I’m trying to decide what career path I want to take, but I’m not sure about the difference between marketing, advertising and public relations. Could someone give me a brief break down of each?
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- What is the difference between marketing and advertising?
I am going to look at colleges over vacation and I think that my dream job would be something to do with fashion merchandising or being like...
5 Comments
November 22nd, 2009 at 5:15 am
Marketing is system to get a client and keep them buying.
Sales is part of marketing
and public relations is awareness in the community.
November 22nd, 2009 at 5:33 am
Both advertising and P.R. are marketing-mix components. This is like asking what’s the difference between medicine, stomatology and podiatry. I know you can do a research and find out yourself what advertising or P.R. means but in order to decide what career path you want to take you have to analyze yourself. Are you creative? Then go for advertising. Is diplomacy your major strength? Go for P.R. For both you have to be a people’s person and you need a lot of skills.
November 22nd, 2009 at 5:40 am
Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. It attempts to deliver demand satisfying output through profitable exchanges.
Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards.
Advertising plays a critical role in capitalist economies in creating demand for industrial output. Thus, advertising clients are predominantly profit-seeking corporations. In 1997, in the U.S. alone, over $175 billion USD was spent on advertising. Non-profits are not typical advertising clients, and rely upon free channels, such as public service announcements.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance of users of these services, as well as being a financial burden on internet service providers.Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth.
Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image.
November 22nd, 2009 at 6:39 am
Marketing
Using strategies and idea development to produce a campaign to offer exposure of a product or brand.
http://en.wikipedia.org/wiki/Marketing
Advertising
Paying to expose the product or brand on a specific venue.
http://en.wikipedia.org/wiki/Advertising
Public Relations
Exposing a company or individual in a new based manner for the purpose of publicity on specific channels.
http://en.wikipedia.org/wiki/Public_Relations
A real effective marketing company may offer all the above as services. As for a career, advertising can be self taught, and an elective may be an idea to diversify your training. Marketing and PR are specialties that both promote but they work in different channels one focuses more on news and media, the other on promotion.
November 22nd, 2009 at 7:11 am
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