Nov
10
What is the Cost of radio advertising?
By
I know there are alot of factors, time, station, area.. etc etc.. i need a rough number or range, for instance, to start my business, i do not mind advertising during grave yard shift, and not prime time, a 30 second radio ad, what am i looking at? hundreds? thousands, i have no clue.. has anyone ever done a radio ad? what did it cost ya, for how long it ran, how often it ran during the day, any feedback is appreciated… Thanks
4 Comments
November 10th, 2009 at 4:56 am
you can get on tv for cheaper – http://www.jdoqocy.com/click-1995821-10436338
November 10th, 2009 at 5:48 am
If you want to lower your advertising costs, I suggest you check out Bid4Spots.com http://www.bid4spots.com/ – a radio advertising auction marketplace where radio stations, some of which in the top 300 markets, offer their remnant advertising spots for sale.
November 10th, 2009 at 6:43 am
Maybe try http://www.adsavailable.com, they have radio info.
November 10th, 2009 at 7:37 am
It all depends on the size of your market, how you purchase the units, and how much you intend to advertise. Being a local advertiser it would be fairly easy to negotiate a reduced rate if you run fairly often (e.g. 10+ times a day).
You may want to consider sponsoring traffic or news updates during drive times, you’ll receive an reasonable CPM with an out-of-pocket cost of $100-250 per spot.
If you are planning on running a lot of spots, look in to a local ad agency to make the buy for you. They should be able to negotiate a decent net rate (15% off traditional rates). For their trouble they may charge you 5-7%, either way you will save a little money.