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Youtube Video Marketing Training #8–Camtasia Studio (Part 2)
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www.InternetIncomeUniversity.com (Part 2 of 2) In this youtube marketing video, Brandon Blue reveals how to make educational tutorial videos using Camtasia Studio. Brandon walks you through step-by-step on how to create picture-in-picture, callouts, zoom-n-pan, transitions, titles, and so much more using this amazing software. If you want to become a leader in your niche and dominate the home based business market, visit www.InternetIncomeUniversity.com and become a gold member today! You …
Dental Internet Marketing Target Marketing Secrets Part 1
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www.TrafficVaultSecrets.com Dental Internet Marketing from Nathan Salmon of Capital-Visions your Dental Internet Marketing specialist. Nathan has a long history of working with Dental advisors to understand there Dental Internet Marketing requirements. Dental Internet Marketing and website design company for new dental patients. Dental websites for more high-value patients NOW! Guaranteed results! Need high-value new patients from your dental practice marketing then let Nathan Salmon of …
Quit Smoking Cigarettes – How to Stop Part 1
Posted by: | CommentsIt is very, very hard to simply quit smoking. This is because the smoker has built a psychological smoking mechanism from an early age and reinforces it with every cigarette. You see, it takes great WILL POWER to smoke each cigarette. The WILL POWER is generated by the psychological smoking mechanism which is maintained by beliefs.
They consist of Why I Started Smoking and Why I Continue to Smoke beliefs. Both of these categories of beliefs support each other. In The Unlearn Smoking Success System (TM) both categories are explored extensively.
Why I Started Smoking
It is necessary to go back to the beginning and examine the reasons a smoker started. However, for most people this has been in excess of 20 years and long since forgotten. I was being interviewed by a radio host the other day who had, with great difficulty, become an ex-smoker after two years of struggle. I asked him why he had started smoking and because it had been so long ago, he couldn’t remember much about it. This is common for smokers. So, it is necessary to use special psychological techniques to bring these memories back and neutralize them. With each belief examined and eliminated as a support to the WILL POWER to smoke, the mechanism becomes weaker.
The Mind of the Child
The average age when a smoker begins is around 15. Some start even earlier. As adults, we tend to forget how we viewed the world at this time of our lives. It made sense to us then but wouldn’t to our adult mind today.
As teenagers, everything is a new and intense experience. We are susceptible to advertising messages.
Because of this, advertising today is regulated to avoid unduly influencing children however it wasn’t always so. For many decades, the tobacco companies carried out a very effective advertising campaign that influenced young people to smoke. When smokers are working with The Unlearn Smoking Success System (TM), they usually find that advertising played some role in their reason to start smoking.
Advertising to Influence Young People Started in the
1880’s
When I was a kid, baseball cards were really popular. They came in bubble gum packs and sold a lot of bubble gum. Football cards were eventually added so they become sports cards. I can remember my friends and me buying new packs and trading to get the cards we were missing in our collection. But baseball cards didn’t start with bubble gum!
In the 1880s and through the early 1900s, baseball cards came in cigarette packs! All the star players, kids favorites had a card. This made cigarettes attractive to young people. To get more cards, you had to buy more cigarettes. And you certainly didn’t want to waste the purchase so the cigarettes got used.
Wide scale Promotion of Cigarettes
When World War 1 came along, the tobacco companies gave “free” cigarettes to the soldiers. After the war, hundreds of thousands of new smokers, heroes, returned to America and the youth of the nation had a new role model for smoking.
Around the time of World War 1 ending, the new medium of radio came on the scene and the first major advertisers were the tobacco companies. When you added this with all the newly minted smokers from the war, cigarette use skyrocketed!
Celebrity Endorsements
Young people have always admired celebrities whether it was sports or entertainment. The tobacco companies were quick to jump on the celebrity endorsement bandwagon.
Young people started smoking particular brands because their favorite sports figure or movie star pitched them. Cigarette consumption kept going up and up.
Humphrey Bogart made a cigarette dangling from his lips a cultural icon.
When television made it’s appearance in 1946, again the tobacco companies were the prime source of advertising and funding for programs. People today would be either shocked or amused with the TV commercials for cigarettes that appeared throughout the 1940s-1960s. Cigarette consumption was at it’s peak in 1964 at 44% of the population when the Surgeon General issued the first warning about the dangers of smoking cigarettes.
It got to that level from advertising. Jingles, slogans, celebrity endorsements, and other means convinced young people to smoke.
It Worked
Almost half the citizens of the United States were smokers! Obviously the advertising worked. Even women were specifically targeted by having their “own” cigarette. That worked too. When I was growing up, many of the women smokers I saw were smoking “women’s” cigarettes.
To stop the unfair influence of young people to smoke via advertising, eventually cigarette advertising was banned in broadcast media in the early 1970s. But then it just switched to more billboards, signs, posters, full page magazine ads etc. It didn’t go away and continued to influence young people with it’s message.
When people examine Why They Started Smoking with The Unlearn Smoking Success System (TM) they are usually surprised to find out just how influenced they were by cigarette advertisements. But that’s what they were designed to do and why cigarette advertisements in broadcast media were eventually banned.
Exploring the reasons why you started smoking and removing them is the first step to eliminating cigarettes from your life permanently and easily. By Unlearning Smoking(TM), you will again become a nonsmoker.
In future articles I will discuss other reasons people started smoking that keep them smoking, making it hard to quit.
(c) Copyright 2009, R. Michael Stone
About Author R. Michael Stone, M.S. – Counselor Creator of The Unlearn Smoking Success System(tm) The easy 28 day program that helps you become, not an ex-smoker, but a Non-smoker FREE Reports: ==> http://www.unlearnsmoking.com
Google Paid Advertising Review Part I
Posted by: | CommentsSearch Engine Marketing (SEM) – What is it?
With the recent ‘Florida’ update on google & its impact on the SERPs, typically on the commercial search phrases, it has become imperative that we now examine paid advertising scenario at google. For scores of merchants, now paid advertising will be the only way to help them salvage their holiday sales, as also future revenues. This will be a two parts article, with the first part focusing on the google paid advertising space & the second part on the best practices thereof. However, before we start on googles adwords & adsense programs a word or two on online advertising industry performance in 2003.
Online Advertising Industry:
According to the Interactive Advertising Bureau (IAB), the online advertising industry sales have been robust this year with three consecutive quarters of growth witnessed for the first time in last two years. Lets first look at the yearly sales figures for last three years. Online advertising climaxed in 2000 with $8 billion in revenue (dot com boom) before declining to $7.1 billion in 2001, and $6 billion in 2002. This year in the first three quarters, the sales have been estimated at a healthy 5.07 billion (up 13% from the same period last year). The break up of the quarterly sales figure is as under:
- The first quarter sales have been at 1.63BUSD
- Second quarter is pegged to have clocked 1.69 billion (up 14% from same quarter last year)
- Third quarter is estimated to have done 1.75billion.( 20% growth from this quarter last year)
According to IAB, out of the 6bUSD figure of 2002, 15.4% (or roughly 1 billion) can be attributed to Search term related sales. This is up 200% from the figures of 2001.
The contribution of search term related ads has been estimated to 31% of the second quarter figures. No break up for third quarter figures is however available. Financial firm Salomon Smith Barney expects the estimated $1.4 billion market in 2003, to grow 30 percent to 35 percent per year, reaching $5 billion by 2008.
This Advertising space is dominated by two major players (obviously): Google & Overture.
Google Adwords
Google has two services for its paid advertisers. Adwords & Adsense. Lets start with Adwords.
This is a program run by Google in which it lets the advertisers bid for a chunk of the real estate on the search engine results page related to specific queries. The ads appear as “sponsored listings/premium listings” next to the organic search results. Along with getting exposure at the googles own site¸ these ads are also syndicated at Google’s partner sites like: America Online, Inc.,Ask Jeeves ,AT&T Worldnet ,CompuServe ,EarthLink, Inc. ,Netscape ,Sympatico Inc. etc.
Currently, Google is supposed to have approx 150,000 monthly advertisers for its paid placement services.
Adwords Account Statistics:
Following are the statistics for every adword account google has; One can set up 25 campaigns in every account. Each campaign can have up to 100 adgroups in it; with each adgroup capable of having up to 750 Keywords in it. The overall limit on any account is 2000 keywords.
Adwords offers four kinds of Keyphrse matching namely: Broad, Phrase,Exact & Negative. Recently, Google has introduced expanded matching for its broad matches. More on this later.
It lets you target your ads to specifically 14 languages, 250 countries or 200 states /regions in US. Google claims 99% accuracy for its IP tracking system to deliver the ad effectively to the target audience.
Recent Features on Adwords:
Google has added three new features to its adwords campaign in October. Those are:
Conversion Tracking Expanded Matching Increased Click Through Threshold.
Conversion Tracking:
Google has introduced a conversion tracking feature for its advertisers, wherein they can now track the conversions resulting from their advertisement traffic. This conversion tracking helps the advertisers by quantifying the ROI they are achieving with their campaigns.
This feature works by introducing a cookie on the user computer whenever someone clicks on an advertisement. This cookie is connected to the conversion page if the user reaches there. If it is matched, google records a successful conversion.
Expanded Matching:
As a part of its broad matching of keywords, Google has introduced a ’smart’ feature called expanded matching. With expanded matching, AdWords system automatically runs ads on highly relevant keywords, including synonyms, related phrases, misspellings and plurals, even if they aren’t in the original list of keywords that you submitted with google.
For example if your keyword is ’software development’, google system will try & guess alternate searches to display your ads on. Some examples are ’software solutions’ or ’software services’ or ‘technical solutions’. Over time, it will monitor the click through rates (CTR) for these searches & ‘learn’ the relevance of these searches for you. This will help it make expanded searches more specific. Also, based on its mining the search queries, it will be able to develop fresh combination of search terms which will be relevant to the business.
In an effort to let you know what are the keywords it will look to broaden your exposure to, google has for the first time put out a Adwords keyword suggestion tool:
https://adwords.google.com/select/main?cmd=KeywordSandbox
This tool highlights the googles view of what other terms, it ‘understands’ to be relating to your business. (Tip :This tool works well for broad searches.)
This theme based adwords tuning, is in sync with googles trend of trying to understand ‘available content’ & ‘user queries’ & make ‘intelligent matching’ of the two.
Increased Click Through Threshold
The increased click-through threshold is designed to help ads that may have struggled for traffic due to poor search relevance. These include those related to contextual ads as well.
Now for evaluating the Account performance evaluates each account after every 1,000 ad impressions. If the CTR for the account falls below a minimum required CTR (which varies by ad position, geography etc but is 0.5% for the top spot and slightly reduced for each subsequent position) the ads will only be displayed occasionally for under performing keywords.
Google Adsense:
Google AdSense is an offshoot of the Google Content-Targeted Advertising program that was launched in early March 2003.
This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn’t participate.
The Google AdSense program democratizes the content based text ad display process. Even small merchants,bloggers with only a few thousand page views per month, can now apply to the AdSense program.
The AdSense program allows Web publishers to apply for the program online. After Google vets a site for popularity and quality — a process the company estimates will take two to three days — accepted applicants download a string of HTML code to insert on Web pages on which they wish to carry text-link ads.
Google draws the listings from its base of 150,000 advertisers, using its algorithmic search technology to scan the content page and match it up with relevant links that are displayed as either skyscraper ads on the right side of the page or banners at the top.
Some of the large Googles partner networks are :HowStuffWorks, Mac Publishing (includes Macworld.com, MacCentral, JavaWorld, LinuxWorld ,New York Post Online Edition ,Reed Business Information (includes Variety.com and Manufacturing.net) ,U.S.News & World Report online.
All the rules that apply to adwords listings also apply to Adsense in respect of CTR, Positioning etc.
About Author Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. Visit the site: http://www.mosaic-service.com
Dental Internet Marketing Target Marketing Secrets Part 2
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www.TrafficVaultSecrets.com Dental Internet Marketing from Nathan Salmon of Capital-Visions your Dental Internet Marketing specialist. Nathan has a long history of working with Dental advisors to understand there Dental Internet Marketing requirements. Dental Internet Marketing and website design company for new dental patients. Dental websites for more high-value patients NOW! Guaranteed results! Need high-value new patients from your dental practice marketing then let Nathan Salmon of …
Email Autoresponders (part One) | 12 Second Commute | Angie Mitchell
Posted by: | CommentsYou simply must have email autoresponders if you are going to succeed online, but you also need a reliable, powerful and easy to use autoresponder and that is just what you will get with 12 Second Commute. Please note that you cannot import any leads into the autoresponder as that will only produce spam. However those who succeed online don’t waste their money buying useless leads anyway and with our online videos and conferences we will show you exactly how to build a quality and responsive list using the only email autoresponders you will ever need.
12 Second Commute is an online tool and opportunity center unlike anything else on the Internet. Regardless of the product or service you are selling, you must have tools, training and resources to succeed. 12 Second Commute will provide those tool, training and resources in an easy to use all inclusive system.
12 Second Commute includes all the following tools and resources in one easy to use account. We give you the convenience of having everything necessary to succeed in one place so you are not wasting your precious time and money bouncing all over the Internet to run your business.
Email Autoresponders (AR)
Ad and Link Tracker
URL Rotator
Capture Page Creator
Contact Manager
Downline Builder
Training Center for Newbies
Blog
Conference Center
Smart Page, Translation Area, and More
Today I’m going to focus stricktly on the email autoresponders.
This is where you will create new messages and edit current messages for any of your autoresponder lists. You can also add letter templates and edit letter templates.
New Autoresponder Message: After you have setup your mailing list, one of the next steps is to create your actual email autoresponders. Remember that messages are list specific so if you have 10 different mailing lists, you can have 10 different autoresponder message series, although you can use the same messages in all your lists if you’re promoting the same thing and you just want to test different advertising.
When you click on the new autoresponder message link, you will come to a page where you can fill in your messages, choose one of the ready made templates, setup your message delivery options, add attachments to your messages and basically get your messages ready to go make you money.
View/Edit Autoresponder: Once you have setup your email autoresponder messages, there might be times you want to edit and update those messages and the View/Edit feature allows you to easily accomplish this task. You can edit any part of your autoresponder from this one simple interface.
Add Letter Template: While you have access to dozens of fresh and professional letter templates in your autoresponder setup section, we also realize you might want to create your own and if you do, you click on the Add Letter Template link and use the editor to create your own professional looking templates.
View/Edit Letter Templates: Just as you can edit everything in all other parts of the email autoresponders, you also get this ability with your own templates that you have created. The View/Edit letter template is the place to go for this and all edits are done in real time so you never miss an opportunity.
You can review the entire 12 Second Commute system absolutely FREE for a full 30 days. There is NO credit card required to get your account and if you decide that 12SC is not for you, you simply cancel your account within 30 days or do nothing and it will delete for you after the 30th day.
There is no risk. If and when you’re ready to upgrade, click on the Upgrade Options link next to the instructions link at the top of the page. Currently being offered is an Elite account for only $19.90/month–the regular price is $39/month, but this is for a limited time and only available during your first 10 days of your 30 day trial.
In my next article I will be sharing the email autoresponder special features.
About Author Angie Mitchell angie@fast12secondcommute.com (604-883-2218) http://earnresidual-income.blogspot.com
Internet Marketing Strategy Tips – Part 1
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internetmarketingstrategytips.com Part 1 – Introduction for Learn Internet Marketing Video Series. Michael Plante guides you through the the Internet Marketing arena and shows you how to build realistic, practical internet marketing strategies from the ground up.
Affiliate Marketing and Product Creation Part 12 of 13
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Jeff Johnson’s www.UndergroundConfessions.com Affiliate Marketing and Product Creation Part 12 of 13 Related to internet marketing jeff johnson affiliate marketing super affiliate SEO search engine optimization affiliate internet affiliate marketing underground confessions internet…