Archive for Google
The Art Of Approaching Women.
Posted by: | CommentsHigh Commission Payout — Please Visit Http://www.artofapproaching.com/affiliates.html For Emails, Reviews, Keywords, Articles, & Other Promotional Tools! Will Add Google Tracking Code On Request.
The best online marketing tools for real estate lead generation
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www.hometourhub.com Our real estate marketing videos help realtors with online marketing and organic search engine optimization so you’ll get top search engine placement in Google, Yahoo & MSN
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts
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Product Description
Most online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites – one needs greater visibility within the search engines. But exactly how do you do it? Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer’s new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more. Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is a useful “how-to explanation” book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website’s visibility to generate traffic. Open the book and you’ll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, “Our website was basically invisible on the Internet and after reading only two chapters of Haffer’s book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me.” If you were wondering how to: * Increase your website’s visibility (rank) on Google * How to list your website on the search engines * How to see what the competition is doing and beat them * Avoid Search Engine roadblocks * Develop keywords that produce traffic * Use online press releases to increase customers * Get the most from social sites * Make people find what they want on your website – This is the book that can help!
Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts
Google Paid Advertising Review Part I
Posted by: | CommentsSearch Engine Marketing (SEM) – What is it?
With the recent ‘Florida’ update on google & its impact on the SERPs, typically on the commercial search phrases, it has become imperative that we now examine paid advertising scenario at google. For scores of merchants, now paid advertising will be the only way to help them salvage their holiday sales, as also future revenues. This will be a two parts article, with the first part focusing on the google paid advertising space & the second part on the best practices thereof. However, before we start on googles adwords & adsense programs a word or two on online advertising industry performance in 2003.
Online Advertising Industry:
According to the Interactive Advertising Bureau (IAB), the online advertising industry sales have been robust this year with three consecutive quarters of growth witnessed for the first time in last two years. Lets first look at the yearly sales figures for last three years. Online advertising climaxed in 2000 with $8 billion in revenue (dot com boom) before declining to $7.1 billion in 2001, and $6 billion in 2002. This year in the first three quarters, the sales have been estimated at a healthy 5.07 billion (up 13% from the same period last year). The break up of the quarterly sales figure is as under:
- The first quarter sales have been at 1.63BUSD
- Second quarter is pegged to have clocked 1.69 billion (up 14% from same quarter last year)
- Third quarter is estimated to have done 1.75billion.( 20% growth from this quarter last year)
According to IAB, out of the 6bUSD figure of 2002, 15.4% (or roughly 1 billion) can be attributed to Search term related sales. This is up 200% from the figures of 2001.
The contribution of search term related ads has been estimated to 31% of the second quarter figures. No break up for third quarter figures is however available. Financial firm Salomon Smith Barney expects the estimated $1.4 billion market in 2003, to grow 30 percent to 35 percent per year, reaching $5 billion by 2008.
This Advertising space is dominated by two major players (obviously): Google & Overture.
Google Adwords
Google has two services for its paid advertisers. Adwords & Adsense. Lets start with Adwords.
This is a program run by Google in which it lets the advertisers bid for a chunk of the real estate on the search engine results page related to specific queries. The ads appear as “sponsored listings/premium listings” next to the organic search results. Along with getting exposure at the googles own site¸ these ads are also syndicated at Google’s partner sites like: America Online, Inc.,Ask Jeeves ,AT&T Worldnet ,CompuServe ,EarthLink, Inc. ,Netscape ,Sympatico Inc. etc.
Currently, Google is supposed to have approx 150,000 monthly advertisers for its paid placement services.
Adwords Account Statistics:
Following are the statistics for every adword account google has; One can set up 25 campaigns in every account. Each campaign can have up to 100 adgroups in it; with each adgroup capable of having up to 750 Keywords in it. The overall limit on any account is 2000 keywords.
Adwords offers four kinds of Keyphrse matching namely: Broad, Phrase,Exact & Negative. Recently, Google has introduced expanded matching for its broad matches. More on this later.
It lets you target your ads to specifically 14 languages, 250 countries or 200 states /regions in US. Google claims 99% accuracy for its IP tracking system to deliver the ad effectively to the target audience.
Recent Features on Adwords:
Google has added three new features to its adwords campaign in October. Those are:
Conversion Tracking Expanded Matching Increased Click Through Threshold.
Conversion Tracking:
Google has introduced a conversion tracking feature for its advertisers, wherein they can now track the conversions resulting from their advertisement traffic. This conversion tracking helps the advertisers by quantifying the ROI they are achieving with their campaigns.
This feature works by introducing a cookie on the user computer whenever someone clicks on an advertisement. This cookie is connected to the conversion page if the user reaches there. If it is matched, google records a successful conversion.
Expanded Matching:
As a part of its broad matching of keywords, Google has introduced a ’smart’ feature called expanded matching. With expanded matching, AdWords system automatically runs ads on highly relevant keywords, including synonyms, related phrases, misspellings and plurals, even if they aren’t in the original list of keywords that you submitted with google.
For example if your keyword is ’software development’, google system will try & guess alternate searches to display your ads on. Some examples are ’software solutions’ or ’software services’ or ‘technical solutions’. Over time, it will monitor the click through rates (CTR) for these searches & ‘learn’ the relevance of these searches for you. This will help it make expanded searches more specific. Also, based on its mining the search queries, it will be able to develop fresh combination of search terms which will be relevant to the business.
In an effort to let you know what are the keywords it will look to broaden your exposure to, google has for the first time put out a Adwords keyword suggestion tool:
https://adwords.google.com/select/main?cmd=KeywordSandbox
This tool highlights the googles view of what other terms, it ‘understands’ to be relating to your business. (Tip :This tool works well for broad searches.)
This theme based adwords tuning, is in sync with googles trend of trying to understand ‘available content’ & ‘user queries’ & make ‘intelligent matching’ of the two.
Increased Click Through Threshold
The increased click-through threshold is designed to help ads that may have struggled for traffic due to poor search relevance. These include those related to contextual ads as well.
Now for evaluating the Account performance evaluates each account after every 1,000 ad impressions. If the CTR for the account falls below a minimum required CTR (which varies by ad position, geography etc but is 0.5% for the top spot and slightly reduced for each subsequent position) the ads will only be displayed occasionally for under performing keywords.
Google Adsense:
Google AdSense is an offshoot of the Google Content-Targeted Advertising program that was launched in early March 2003.
This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn’t participate.
The Google AdSense program democratizes the content based text ad display process. Even small merchants,bloggers with only a few thousand page views per month, can now apply to the AdSense program.
The AdSense program allows Web publishers to apply for the program online. After Google vets a site for popularity and quality — a process the company estimates will take two to three days — accepted applicants download a string of HTML code to insert on Web pages on which they wish to carry text-link ads.
Google draws the listings from its base of 150,000 advertisers, using its algorithmic search technology to scan the content page and match it up with relevant links that are displayed as either skyscraper ads on the right side of the page or banners at the top.
Some of the large Googles partner networks are :HowStuffWorks, Mac Publishing (includes Macworld.com, MacCentral, JavaWorld, LinuxWorld ,New York Post Online Edition ,Reed Business Information (includes Variety.com and Manufacturing.net) ,U.S.News & World Report online.
All the rules that apply to adwords listings also apply to Adsense in respect of CTR, Positioning etc.
About Author Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. Visit the site: http://www.mosaic-service.com
Sick of online ads? Skip them! McDonalds steals the stage, Rent hot runway fashions
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Google Tests Skippable Ads In YouTube Videos, McDonald’s Makes Its Staff the Stars in Singing Competition, Sony to Offer Film on Internet TV, Then DVD, Netflix Model Channels High-End Fashion
Product Description
This short & informative Google Adwords Guide is a “must have” for all your internet market, online advertising, and business marketing budget needs when using Google Adwords. This book will make you the Ultimate Advertiser amongst your e-commerce competition. So whether you’re looking to increase your sales or just change the business & culture of your current ad campaigns. This book will help almost any Industry & Profession that chooses to use Google Adwords. Please also check out Google Adsense Advanced 2.0 as well.
Google Adwords Advanced 2.0: The Must Have Internet Marketing & Advertising Guide (Volume 1)
How Cost-Per-Click (CPC) In AdWords Affects AdSense
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Despite the so-called “Death of AdSense” (which happens to be a smart marketing ploy), there are still a few good success stories. At least, the marketers who carry the right beliefs within them know what they are doing to persevere and achieve desired results.
One of these correct beliefs is knowing how bid pricing works. Generally speaking:
1) If there are not enough ads to go around, that particular niche is too small to try.
2) If the “general economy” of the ads is rather low, avoid the niche too. That’s why there are high-paying keywords and low-paying ones.
3) If one site performs better than a similar one in AdSense clickthrough rates, that site will be served better paying and better performing ads. That’s how smart pricing works.
We’re sure Google has many secretive and subtle metrics to disqualify junk sites and the corporation insists on surrounding itself with webmasters who are committed to providing quality work.
Going back to point 2), no matter how genuine sites are in providing valuable content, webmasters need to know something about the state of the competition related to a supposedly high-paying keyword.
There is a general belief that “certain keywords pay highly” (granted), like bankruptcy, cancer, lawyers etc., but without research to back them up, such a belief does not stand on a foundation.
Google does not take from AdWords advertisers the maximum bid price they put in their account; this is important to recognize. For example, the first-placed ad may have a max. bid of $12, but the max. bid of the second-placed ad stands at only $2. The top advertiser does not always have to fork out $12 to maintain his ad in first place. Google Advertising works such that it has a sliding scale for the bidding process.
In other words, you bid on the keyword ‘bankruptcy’ and you decide that it is only worth $1.95 but you are willing to pay up to $12 against your competition. Then one day, your closest competitor’s bid is $2. Google will ante up 6 more cents on your behalf to keep you in the top position and continue to do so for as long as you can afford up to $12. Google sets these special perimeters when they set the account up for that keyword.
That means Google can only pay AdSense publishers as much as the next highest existing bid price. Then again, as you do your keyword research, Google only shows average CPC as the real numbers change dynamically. So it is crucial for publishers to appreciate the bid pricing gap between 1st, 2nd, 3rd and 4th-placed bidders to make an educated guess of how much they will be paid for certain AdSense ads.
With all that being said, AdSense is very much alive and well. The AdSense program is just an attractive incentive to make AdWords advertisers happy that their ads will be spread out with the help of publishers. Google Inc. can take down AdSense; it’s their choice, but it’s not helpful. Honestly, it’s the publishers’ fault that they abuse the system so the company fine-tune it…meaning, make sure the distribution of earnings is better deserved and justified to esteemed publishers.
About Author Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com
9 Reasons Why Your Website Needs an SEO Makeover
Posted by: | CommentsYour website may be great and look awesome, but what purpose does it really serve? If your website is not bringing you new customers on a monthly basis than it really is just a stagnant billboard on the internet highway. Do you even have a website? Search Engine Optimization experts sometimes charge clients thousands to supposedly get their clients a website that is SEO enhanced, but what proof do you have as a client to know if that’s true. Before I get into the 9 reasons why your website needs an SEO makeover ask yourself a few questions about your current situation: Does your current website attract new clients consistently? Why not? Is it easy for your prospects to find you even if they don’t know your company name? Here are 9 reasons why you need an SEO makeover and how AdzZoo can help:
1. Google 1st page ranking. 97% of people with online access will research products and services online before they purchase. If you are not on Google’s first page or on the 1st page of all the major search engines, you are losing money.
2. Website quality score. What is your current sites quality score? If you paid someone to create your website you better know that number. Our average score with AdzZoo is 9.2 out of 10
3. Google Maps. Is your site, business and or service on Google maps where people can find you when they are ready to buy?
4. Mass exposure to business directories. If you are not listed on at least 50 types of business directories, you are not maximizing your marketing capabilities. AdzZoo will link you to more than 100 national directories just for starters.
5. Handhelds. Technology has made it easy for potential clients to search the web without their computer. They are looking for you on their phones and GPS devices. If you are not listed on all the major GPS sites, you are once again not maximizing your marketing capabilities.
6. Social Networks. Social networks like Facebook, Twitter, Linkedin and countless others offer you a chance to get your message and service out to millions. Is your site on all the major social networks? Why not?
7. Proof. Your site needs documented proof of traffic and searches. AdzZoo monitors activities daily with month end reports.
8. Experience. Experience with Google. Who created your website and optimized it for you? AdzZoo’s ad and copy writers are Google trained & qualified. AdzZoo is also partnered with Google with a Google dedicated team.
9. Results. Was your website simply created and left or is it being managed for results? Ask your “guys” if they are a Management Company or just a SEO company. As business owners and service providers you have other things to worry about than looking up keywords and tracking your web traffic. If you didn’t answer any of the questions above satisfactorily then you need an SEO makeover. AdzZoo can help. Robb Beltran is a Gulf War Veteran, marketing and financial consultant, writer & real estate investor. Robb believes the key to a successful life is education especially when it comes to retiring wealthier. It’s Robb’s mission to help families and small businesses exceed their expectations.
About Author Robb Beltran is a marketing & financial consultant, writer, and RE Investor. Robb shows businesses how to optimize their online presence and helps people retire wealthier. Robb also educates veterans on the improved pension benefit. http://robbbeltran.com http://reachthemasses.net