Archive for Amp
Google Paid Advertising Review Part I
Posted by: | CommentsSearch Engine Marketing (SEM) – What is it?
With the recent ‘Florida’ update on google & its impact on the SERPs, typically on the commercial search phrases, it has become imperative that we now examine paid advertising scenario at google. For scores of merchants, now paid advertising will be the only way to help them salvage their holiday sales, as also future revenues. This will be a two parts article, with the first part focusing on the google paid advertising space & the second part on the best practices thereof. However, before we start on googles adwords & adsense programs a word or two on online advertising industry performance in 2003.
Online Advertising Industry:
According to the Interactive Advertising Bureau (IAB), the online advertising industry sales have been robust this year with three consecutive quarters of growth witnessed for the first time in last two years. Lets first look at the yearly sales figures for last three years. Online advertising climaxed in 2000 with $8 billion in revenue (dot com boom) before declining to $7.1 billion in 2001, and $6 billion in 2002. This year in the first three quarters, the sales have been estimated at a healthy 5.07 billion (up 13% from the same period last year). The break up of the quarterly sales figure is as under:
- The first quarter sales have been at 1.63BUSD
- Second quarter is pegged to have clocked 1.69 billion (up 14% from same quarter last year)
- Third quarter is estimated to have done 1.75billion.( 20% growth from this quarter last year)
According to IAB, out of the 6bUSD figure of 2002, 15.4% (or roughly 1 billion) can be attributed to Search term related sales. This is up 200% from the figures of 2001.
The contribution of search term related ads has been estimated to 31% of the second quarter figures. No break up for third quarter figures is however available. Financial firm Salomon Smith Barney expects the estimated $1.4 billion market in 2003, to grow 30 percent to 35 percent per year, reaching $5 billion by 2008.
This Advertising space is dominated by two major players (obviously): Google & Overture.
Google Adwords
Google has two services for its paid advertisers. Adwords & Adsense. Lets start with Adwords.
This is a program run by Google in which it lets the advertisers bid for a chunk of the real estate on the search engine results page related to specific queries. The ads appear as “sponsored listings/premium listings” next to the organic search results. Along with getting exposure at the googles own site¸ these ads are also syndicated at Google’s partner sites like: America Online, Inc.,Ask Jeeves ,AT&T Worldnet ,CompuServe ,EarthLink, Inc. ,Netscape ,Sympatico Inc. etc.
Currently, Google is supposed to have approx 150,000 monthly advertisers for its paid placement services.
Adwords Account Statistics:
Following are the statistics for every adword account google has; One can set up 25 campaigns in every account. Each campaign can have up to 100 adgroups in it; with each adgroup capable of having up to 750 Keywords in it. The overall limit on any account is 2000 keywords.
Adwords offers four kinds of Keyphrse matching namely: Broad, Phrase,Exact & Negative. Recently, Google has introduced expanded matching for its broad matches. More on this later.
It lets you target your ads to specifically 14 languages, 250 countries or 200 states /regions in US. Google claims 99% accuracy for its IP tracking system to deliver the ad effectively to the target audience.
Recent Features on Adwords:
Google has added three new features to its adwords campaign in October. Those are:
Conversion Tracking Expanded Matching Increased Click Through Threshold.
Conversion Tracking:
Google has introduced a conversion tracking feature for its advertisers, wherein they can now track the conversions resulting from their advertisement traffic. This conversion tracking helps the advertisers by quantifying the ROI they are achieving with their campaigns.
This feature works by introducing a cookie on the user computer whenever someone clicks on an advertisement. This cookie is connected to the conversion page if the user reaches there. If it is matched, google records a successful conversion.
Expanded Matching:
As a part of its broad matching of keywords, Google has introduced a ’smart’ feature called expanded matching. With expanded matching, AdWords system automatically runs ads on highly relevant keywords, including synonyms, related phrases, misspellings and plurals, even if they aren’t in the original list of keywords that you submitted with google.
For example if your keyword is ’software development’, google system will try & guess alternate searches to display your ads on. Some examples are ’software solutions’ or ’software services’ or ‘technical solutions’. Over time, it will monitor the click through rates (CTR) for these searches & ‘learn’ the relevance of these searches for you. This will help it make expanded searches more specific. Also, based on its mining the search queries, it will be able to develop fresh combination of search terms which will be relevant to the business.
In an effort to let you know what are the keywords it will look to broaden your exposure to, google has for the first time put out a Adwords keyword suggestion tool:
https://adwords.google.com/select/main?cmd=KeywordSandbox
This tool highlights the googles view of what other terms, it ‘understands’ to be relating to your business. (Tip :This tool works well for broad searches.)
This theme based adwords tuning, is in sync with googles trend of trying to understand ‘available content’ & ‘user queries’ & make ‘intelligent matching’ of the two.
Increased Click Through Threshold
The increased click-through threshold is designed to help ads that may have struggled for traffic due to poor search relevance. These include those related to contextual ads as well.
Now for evaluating the Account performance evaluates each account after every 1,000 ad impressions. If the CTR for the account falls below a minimum required CTR (which varies by ad position, geography etc but is 0.5% for the top spot and slightly reduced for each subsequent position) the ads will only be displayed occasionally for under performing keywords.
Google Adsense:
Google AdSense is an offshoot of the Google Content-Targeted Advertising program that was launched in early March 2003.
This early program let large websites integrate Google AdWords into their websites. Each deal was independently negotiated with Google, and sites with less than 20 million page views couldn’t participate.
The Google AdSense program democratizes the content based text ad display process. Even small merchants,bloggers with only a few thousand page views per month, can now apply to the AdSense program.
The AdSense program allows Web publishers to apply for the program online. After Google vets a site for popularity and quality — a process the company estimates will take two to three days — accepted applicants download a string of HTML code to insert on Web pages on which they wish to carry text-link ads.
Google draws the listings from its base of 150,000 advertisers, using its algorithmic search technology to scan the content page and match it up with relevant links that are displayed as either skyscraper ads on the right side of the page or banners at the top.
Some of the large Googles partner networks are :HowStuffWorks, Mac Publishing (includes Macworld.com, MacCentral, JavaWorld, LinuxWorld ,New York Post Online Edition ,Reed Business Information (includes Variety.com and Manufacturing.net) ,U.S.News & World Report online.
All the rules that apply to adwords listings also apply to Adsense in respect of CTR, Positioning etc.
About Author Vikas Malhotra is a successful Internet marketing consultant having helped over 100 businesses increase their visibility and sales online. He is an online branding expert with experience in online media planning, buying and also search engine marketing. Visit the site: http://www.mosaic-service.com
Internet Video Marketing Tips & More – MarketingProfessor.com Weekly Wrapup
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www.MarketingProfessor.com Discussing a post with internet video marketing tips as well as a getting started post on search engine marketing strategy. Recap of blog activity for the week of 12-22-2008 Video Marketing Online: 7 Easy Tips to Increase Website Traffic with Videos www.marketingprofessor.com SEO, The first step, getting indexed. (what you need to do, how you know youve succeeded) www.marketingprofessor.com Please Subscribe, Rate, and Favor (What about comments you ask? Sure, they …
Online Network Marketing & The Network Marketing Review
Posted by: | CommentsInternet network marketing or online network marketing has virtually exploded in recent years. Even as you begin mastering this method of network marketing using the internet you’ll will begin attracting potential prospects that have a tremendous interest in what you have to say. To some this might sound unbelievable given the industry’s past reputation.
The effective process of a network marketing review has come a long way since the days of old school methods. Though, when we refer to old school we are only going back a few years.Presently, the Internet is rapidly becoming the tool of choice for running a network marketing business.
However, it has it’s own set of issues that have to dealt with.
Network Marketing Review
Probably one of the major issues faced by network marketers who choose to use the online methods is that they don’t have the knowledge required to get started and be successful.
If you want to build a business in network marketing these days you’ll need to change the way you think to include online methods in your business building strategy. If you are still one of the die-hard, old-school network marketers you are going to struggle. If you fail to utilize the global reach of the Internet, you will never manage to find more than a handful of prospects.
Big things are happening in the world of internet network marketing and act as reminders of times gone by when a simple idea escalated and became huge.
When you start to look for a network marketing review , it’s important to think about a number of things.
Do you have what it takes to be adaptable and move from an offline to an online business? If you are stubborn and refuse to grasp that a better system exists to attract targeted leads, this will eventually have a detrimental effect on your business and crush your bottom line.
Does this mean that the failure rate, already at high levels, will continue to rise as a result of people refusing to believe and acting stubborn?
The erosion rate of the industry may continue to rise initially, but as more and more people start to take on attraction marketing as the basis for promotion and marketing, the chances are good that the reputation of a network marketing business will be rescued.
The obstacles of uncertainty or lack of knowledge is rapidly diminishing for renegade’s wishing to use university training grounds in order to better their skills in attraction marketing.
Attraction Marketing
When network marketers make the transition to working online there is usually one question they ask. It usually starts with ‘How’. Most don’t even question the ‘Why’. They already have the answer to that question and know exactly their reasons for wanting to be successful in the network marketing business .
What they really need is to know how. It matters not the network marketing review you choose to read,the best ones will place emphasis on this fact.
Although there is still a place for offline network marketing, you’ll still need to carry out online marketing and promotion otherwise you will never learn how to stand out from the crowd.
If you want tons of additional prospects virtually running your way who want to hear what you have to say, then attraction marketing is the smartest way to go.
[Authors note: One of the biggest reasons people fail to make money online is the inability to manage the overwhelm of all the necessary tasks to be successful. You don't have to be a statistic. Learning to effectively work with virtual assistants has revolutionized my entire life & business. Even traffic generation can be outsourced. Click here to see how this is done.]
Product Description
This short & informative Google Adwords Guide is a “must have” for all your internet market, online advertising, and business marketing budget needs when using Google Adwords. This book will make you the Ultimate Advertiser amongst your e-commerce competition. So whether you’re looking to increase your sales or just change the business & culture of your current ad campaigns. This book will help almost any Industry & Profession that chooses to use Google Adwords. Please also check out Google Adsense Advanced 2.0 as well.
Google Adwords Advanced 2.0: The Must Have Internet Marketing & Advertising Guide (Volume 1)
Successful Network Marketing – Inviting
Posted by: | CommentsOne of the main reasons that most people who don’t become successful in network marketing fail, is that they haven’t yet developed the so what mentality.
They are too worried about what people will think to invite people to look at their network marketing opportunity with total confidence and excitement. This is fatal because if you are not 100% excited and committed to your opportunity, it will be obvious to your prospect.
Even if you are working the business part time, it doesn’t matter, when you are in you are 100% in & excited.
You need to remember too, that not everybody likes the same thing. You have to stop trying to convince people to join your company and develop the mindset of sorting the population into those who are into whatever your company sells and those who aren’t.
If you come across someone who doesn’t get it, let them go and look for someone else who does. There are plenty of people in the world, so stop trying to convince and start sorting.
It is well worth reminding ourselves that Some Will, Some Won’t, So What, Next!
Anybody who ever achieved anything had to get out of their comfort zone to do so, building your network marketing business will be no different. You have to go through the process of expanding your comfort zone, doing things that you don’t feel comfortable doing and keep repeating them until they do become comfortable.
Of course, the whole process of building your team can be broken down into a number of components, e.g. inviting, presenting, closing & on job training. The majority of companies will have presentations that do the job for you, aids to get the prospect into the business and training material & courses to help them to be successful. Therefore, you can be reasonably mediocre at most of the skills involved and still be very successful in this business as long as you get really good at the first one, inviting.
However, it doesn’t matter how good you are at the other skills if you don’t master how to invite people in the first place.
Most people, when they invite someone to take a look at their business, get asked about the opportunity and automatically go straight into presenting mode, which gives the prospect an opportunity to form an opinion about the company or product before they have seen the professional presentation.
Your goal should be to get them in front of the tools without them really knowing what they are about to see. In this way, you let the proven tools do the work rather than giving them the chance to judge a particular word or phrase that you used when presenting.
To do this, use the following four steps.
- Be in a hurry.
Successful people are busy people. Set the scene when you call by saying something like, ‘Hi John, look I don’t have a lot of time.
- Clear the date.
Your goal is to get them in front of the tools. If you can’t get the time cleared, get off the phone and call back at another time and do not start asking about alternative times.
You: ‘What are you doing at four?’
John: ‘I’m working.’
You: ‘Ok John, I’ll call back another time, good bye.’
Alternatively, John: ‘Nothing, I’m free at four.’
- Get excited.
‘Great John, listen I’ve stumbled across something that you have just Got to see.’
- Set the appointment.
‘Be by your computer at Four, I’ll call you at 3:55 with the details, goodbye.’
Don’t be tempted to present if you are asked a question, just say you haven’t got time to go into it now and you will call back at 3:55
With practice, this is a 30 second call at the most. So remember, get really good at inviting people to the tools, whether it be a website, a meeting, a conference call or a home party etc.
Develop a so what mentality, some will, some won’t, so what! And let the tools do the work for you.
About Author Chris Harvey is an independant rep with World Ventures. For more information visit www.TeamExcel.WorldVentures.biz www.GumballPresentation.com to see why we are going to be a Billion Dollar company very soon or call +44 (0)7876 265518 email HighLife63@Live.co.uk skype chris.harvey63
Online Network Marketing & The Network Marketing Review
Posted by: | CommentsInternet network marketing or online network marketing has virtually exploded in recent years. Even as you begin mastering this method of network marketing using the internet you’ll will begin attracting potential prospects that have a tremendous interest in what you have to say. To some this might sound unbelievable given the industry’s past reputation.
The effective process of a network marketing review has come a long way since the days of old school methods. Though, when we refer to old school we are only going back a few years.Presently, the Internet is rapidly becoming the tool of choice for running a network marketing business.
However, it has it’s own set of issues that have to dealt with.
Network Marketing Review
Probably one of the major issues faced by network marketers who choose to use the online methods is that they don’t have the knowledge required to get started and be successful.
If you want to build a business in network marketing these days you’ll need to change the way you think to include online methods in your business building strategy. If you are still one of the die-hard, old-school network marketers you are going to struggle. If you fail to utilize the global reach of the Internet, you will never manage to find more than a handful of prospects.
Big things are happening in the world of internet network marketing and act as reminders of times gone by when a simple idea escalated and became huge.
When you start to look for a network marketing review , it’s important to think about a number of things.
Do you have what it takes to be adaptable and move from an offline to an online business? If you are stubborn and refuse to grasp that a better system exists to attract targeted leads, this will eventually have a detrimental effect on your business and crush your bottom line.
Does this mean that the failure rate, already at high levels, will continue to rise as a result of people refusing to believe and acting stubborn?
The erosion rate of the industry may continue to rise initially, but as more and more people start to take on attraction marketing as the basis for promotion and marketing, the chances are good that the reputation of a network marketing business will be rescued.
The obstacles of uncertainty or lack of knowledge is rapidly diminishing for renegade’s wishing to use university training grounds in order to better their skills in attraction marketing.
Attraction Marketing
When network marketers make the transition to working online there is usually one question they ask. It usually starts with ‘How’. Most don’t even question the ‘Why’. They already have the answer to that question and know exactly their reasons for wanting to be successful in the network marketing business .
What they really need is to know how. It matters not the network marketing review you choose to read,the best ones will place emphasis on this fact.
Although there is still a place for offline network marketing, you’ll still need to carry out online marketing and promotion otherwise you will never learn how to stand out from the crowd.
If you want tons of additional prospects virtually running your way who want to hear what you have to say, then attraction marketing is the smartest way to go.
[Authors note: One of the biggest reasons people fail to make money online is the inability to manage the overwhelm of all the necessary tasks to be successful. You don't have to be a statistic. Learning to effectively work with virtual assistants has revolutionized my entire life & business. Even traffic generation can be outsourced. Click here to see how this is done.]
Home Angeles
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Most likely, if you’re reading this, you think about a chief inspector. You may have even seen ads that you can make hundreds of dollars a day as a home inspector. Home inspection schools put many of these ads. They paint a rosy picture about the profession and how easy it is for you to do a lot of money almost overnight.
What these schools and the various companies selling Home Inspection courses will not tell you how difficult it is to succeed in this business. National school that I attended my inspector of education made it sound so easy to get started. They explained how easy it would start making 1 Home Inspection in the day almost effortlessly.
I have a lot of soon to be home inspectors email me and call our office asking about the business. This business, like any other. It takes dedication, strong finances and time to become successful. Many schools do not tell you about the responsibility of industry inspection of the house. Industry Home inspection is a very high responsibility profession. In every house you check a potential lawsuit. No matter what you may be the most thorough inspector in your area. Inspectors claim on things that homeowners thought they were supposed to find or do not see a defect or not. There’s an old saying in this business. “It’s not if you get a lawsuit, but when you get a lawsuit.
Then there is the issue of insurance. Errors & Omissions Insurance will cost a new inspector (if you can even get it) from $ 3500 to $ 5000 per year. Then there is liability insurance, which will run you from $ 400 to $ 1500 per year.
Like any new business, 1 st year will be rough. It can take you anywhere from 6 months to 2 years to get to the point where you’re bringing in a steady income. Many inspectors corona come into this business, do Home Inspections on the side or part-time. This approach, which I would advise any new inspectors to take. Do not quit your day of work just yet!
Schools make it sounds like an agent behind every tree just waiting for you. The rates they have their favorite inspectors already and they can not use the new inspectors, because they do not know what to expect from you. It will take you many months to one year or more before you’ll receive regular referrals from real estate agents. Do not count on them to feed the family when you first start.
This industry can be very useful in many respects. However, it is likely to leave a sour taste in your mouth, if you enter the thought that this simple task to start. I saw a lot of ways for good people go bankrupt trying to get started in this business, because home inspection schools left them unprepared for what they were willing to face the real world.
How much does print (newspaper & magazine) advertising in the philippines cost?
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