Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing

Product Description
The bundle includes the best-selling book ‘Expert Product Management’, four narrated on-demand training presentations, over 130 templates for critical tasks and a variety of samples and examples for you to leverage.

With the bundle (book, training & templates) you’ll learn four of the most critical elements in ensuring product success, and take away practical strategies, insights, tips and techniques that the author, Brian Lawley has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.

Topics covered include:

• Creating product roadmaps
• Running effective beta programs
• Planning & running product launches
• Getting phenomenal product reviews

You’ll learn how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time. You’ll gain the knowledge you need to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in.

You’ll also learn how to plan and execute an effective product launch. Short of building a great product, launches are one of the most (if not THE most) critical factors for achieving success.

Lastly, you’ll learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until it is too late and a product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.
Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing