Nov
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Advertising on the Web is different from advertising in print, radio, and television.?
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What are the differences between Web advertising and advertising in each of these media? What additional techniques can Web advertisers use that they have not yet used?
6 Comments
November 16th, 2009 at 8:43 am
on the web you have the option of use the trhee of them. i meand, sound, imagenes and videos, but also you may do interactive advertising
November 16th, 2009 at 9:24 am
Web advertising has a lot more flexibility than the others. Lets say that you’re selling a product for dog owners. Well, you can advertise on sites that have to do with dogs. Or you can ask Google to find people who have previously searched on any particular dog breed, and to show them the ad. Maybe you can even ask Yahoo to read people’s mail, and if they discuss dogs at all, then show them the ad. Or you can watch what sites people go to, and if they turn out to be dog lovers, then you can advertise on the sites that they visit regularly.
November 16th, 2009 at 9:52 am
With radio, it subliminal advertising.
TV is only 1 minute or 30 seconds to get your point across.
Web, people can stay as long as they like, you just have to get them to stay!
Newspapers – it’s printed everyday, and most people don’t hang onto them more than that. You need to get your point across fast.
November 16th, 2009 at 10:44 am
The biggest difference I have found beteewn these media types is that the Web allows you to laser focus your advertising and see immediate results.
In Radio or Television, you broadcast your message and hope for results, knowing that better than 95% of the people hearing your message will not respond. In fact, if you get a 2% response, that is considered a good return.
In print, you have newspapers and direct mail. Newspaper advertising is no better than TV or Radio as far as expected response goes. Direct mail can be sent to targeted lists of people who may be interested in your offer, but more than likely still will not respond, as it is still an unsolicited offering.
The internet, however, allows a clever marketer to put up a website in a particular niche, optimize it so people who are looking for that product or service will find his/her site, and specifically ask for more information about said product or service.
Now, who do you think is more likely to make a purchase, someone you sent a broadcast message to without them asking for it, or someone who came to you asking for more information on your product or service?
The Internet allows people to sort themselves out into groups so it makes your job as a marketer much easier. Additionally, instant payment via the Web, means you don’t have to wait a long time to see a return on investment.
November 16th, 2009 at 11:02 am
I think that all are very similar. If you wanna learn about web advertising and marketing, check out my site, http://atdinner.com
Thanks!
November 16th, 2009 at 11:09 am
Oh you can do so much on the web. For example, you can set up tools that other people can use to spread the word for you…it’s called viral marketing. The other advantage to online marketing is that, unlike most print, tv, and radio advertising, your e-marketing efforts can stay on the web for a really long time.
I’ve recently assembled a list of things you can do on the web. You can find it on a marketing wiki called Whamwiki.com.